Prêt à communiquer aux seniors ? J'ai identifié le marché des seniors comme une opportunité, mais j'hésite encore à me lancer. J'ai peur de faire vieillir l'image de ma marque. Je crains de stigmatiser les seniors dans ma communication. Je m'interroge sur la pertinence du marketing...

This open access book offers new insights into the ageing-migration nexus and the nature of home. Documenting the hidden world of France's migrant worker hostels, it explores why older North and West African men continue to live past retirement age in this sub-standard housing. Conventional...

This open access book offers new insights into the ageing-migration nexus and the nature of home. Documenting the hidden world of France’s migrant worker hostels, it explores why older North and West African men continue to live past retirement age in this sub-standard housing. Conventional...