French retailers have found opportunities in Romania, which meant creating formats quite different from those in France or, in the case of a diversified firm, exploiting just one format from its range. However, this strategy seems to be a short time one given that, in order to be successful in...

We empirically examine consumer showrooming phenomenon in the footwear industry. Using transaction-level data from a large online footwear retailer and offline store entry data from four major footwear retail chains in the U.S., we quantify the effect of offline store entry on the competing...