La 4e de couv. indique : "Médicaments dangereux, essais cliniques biaisés, experts corrompus : l'industrie pharmaceutique est au centre de scandales largement médiatisés. Au fil des procès, on dénonce des conflits d'intérêts et des manquements à l'éthique professionnelle. Mais...

Showrooming, the phenomenon of consumers visiting a brick-and-mortar (B&M) store to learn about products but then buying online to obtain lower prices, is attracting increased attention both in business practice and in academic literature. It is considered a major threat to the B&M retailers,...

Purpose The survey at hand explores the factors describing the consumers’ profile in the pharmaceutical markets of three European nations Design/methodology/approach A primary research was carried out using questionnaires with a sample of citizens (pharmacy customers) in the capital of each...