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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
-- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. …
Persistent link: https://www.econbiz.de/10014018991
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Industrial diversification and innovation : an international study of the aerospace industry
Texier, François - 2000
Persistent link: https://www.econbiz.de/10001475507
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Industrial diversification and innovation : an international study of the aerospace industry
Texier, François - 2000
industry, using cases of diversification at Dassault (France), Saab (Sweden) and Daewoo (South Korea), the author examines …This innovative and clearly written book examines the process of diversification as a strategy to promote innovation … diversification process. He then uses these findings to propose a new, original model for diversification. Key features include: * an …
Persistent link: https://www.econbiz.de/10014473872
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Exchange-rate volatility, exchange-rate pass-through and international trade : some new evidence from Italian export data
De Arcangelis, Giuseppe; Pensa, Cristina - 1997
Persistent link: https://www.econbiz.de/10000983201