Similar Search Results

Marktbearbeitungsstrategien international tätiger Handelsunternehmen

Ferring, Natascha - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001607996

Les entreprises du commerce de gros : en ... ; résultats de l'enquête annuelle d'entreprise (EAE)

Institut national de la statistique et des études … - Paris : INSEE - 1997(1999) -

Persistent link: https://www.econbiz.de/10001617539

International corporate brand management : evaluating standardized corporate branding accross countries

Meierer, Markus - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10008688658

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

Meierer, Markus - 2011

Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...