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Frankreich
Consumer behaviour
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Brand management
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Rose, Gregory
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Bakir, Aysen
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Gentina, Elodie
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Merchant, Altaf
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Choi, Sunmee
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Dianoux, Christian
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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The journal of brand management : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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2
How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie
;
Butori, Raphaëlle
;
Rose, Gregory
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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3
Money meanings among French and American adolescents
Rose, Gregory
;
Bakir, Aysen
;
Gentina, Elodie
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 364-375
Persistent link: https://www.econbiz.de/10011553760
Saved in:
4
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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