Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and … patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches … between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical …