Understanding the factors which are influential in the choice to purchase a service (or product) may be insufficient for the basis of a marketing strategy. It is also important to understand the interrelationships among these choice factors. Customers, or groups of customers may place a...

Examines the factors which are important in the choice of freight services for both shippers and freight suppliers and explores whether the service choice decision is based on different sets of criteria for the two groups and further, whether freight suppliers use different criteria in selecting...

Examines transport selection criteria with particular reference to Norwegian exports. Because results of studies of carrier selection determinants tend to have a degree of consensus, there is a risk of assuming context‐free determinants, whereas throughout the world there is a range of...