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~subject:"Freizeitwirtschaft"
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Freizeitwirtschaft
Online-Marketing
13,119
Internet marketing
13,004
Werbewirkung
7,984
Advertising effects
7,758
Konsumentenverhalten
7,071
Consumer behaviour
7,066
Social Web
5,948
Social web
5,941
Werbung
4,345
Advertising
4,303
Markenführung
2,490
Brand management
2,488
Electronic Commerce
2,135
Online-Handel
2,048
Online retailing
2,044
E-commerce
1,994
Viral marketing
1,857
Virales Marketing
1,855
Beziehungsmarketing
1,734
Relationship marketing
1,730
Markenimage
1,717
Brand image
1,699
Marketingmanagement
1,540
Marketing management
1,521
Internet
1,326
USA
1,108
United States
1,096
Leisure industries
1,069
Deutschland
1,016
Germany
968
Marketing
896
Website
895
Social media
872
Brand
867
Markenartikel
856
Theorie
846
social media
840
Theory
839
Suchmaschine
719
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159
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561
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32
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Aufsatz in Zeitschrift
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149
Graue Literatur
114
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54
Arbeitspapier
51
Collection of articles of several authors
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Sammelwerk
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42
Fallstudie
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Aufsatzsammlung
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Government document
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Lehrbuch
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Textbook
13
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12
Konferenzschrift
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Handbook
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Handbuch
7
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6
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4
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3
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3
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English
830
German
185
French
11
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Russian
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Italian
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Spanish
2
Bulgarian
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Croatian
1
Hungarian
1
Japanese
1
Kazakh
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Norwegian
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Portuguese
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Vogel, Harold L.
15
Chen, Joseph S.
11
Chen, Joseph
8
Milman, Ady
7
Cameron, Samuel
6
Kopytov, Alexandr
6
Taschereau-Dumouchel, Mathieu
6
Amegashie, J. Atsu
5
Brodeur, Abel
5
Fox, Mark
5
Lekfuangfu, Warn N.
5
Roberts, Kenneth
5
Steinecke, Albrecht
5
Sørensen, Flemming
5
Torres, Edwin N.
5
Zylberberg, Yanos
5
Bakker, Gerben
4
Becker, Christoph
4
Durante, Ruben
4
Georges-Kot, Simon
4
Goux, Dominique
4
Hartmann, Rainer
4
Helmer-Denzel, Andrea
4
Hennig-Thurau, Thorsten
4
Hughes, Paul
4
Li, Xiang
4
Maurin, Eric
4
Pinotti, Paolo
4
Rajagopal
4
Roussanov, Nikolai
4
Tesei, Andrea
4
Weed, Mike
4
Bertini, Marco
3
Britschkat, Günter
3
Budzinski, Oliver
3
Candela, Guido
3
Castellani, Massimiliano
3
Cornelis, Pieter C. M.
3
Costa, Dora L.
3
Das, Subhankar
3
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USA / Bureau of the Census
5
Österreichisches Institut für Wirtschaftsforschung
5
National Bureau of Economic Research
4
United States / Congress / House / Committee on Un-American Activities
3
Australien / Bureau of Statistics
2
De Gruyter Oldenbourg
2
Deutsche Gesellschaft für Geographie / Arbeitskreis Freizeit- und Tourismusgeographie
2
Deutscher Sportstudio-Verband
2
European Centre for Leisure and Education
2
Forschungsseminar Radein <53., 2020, Radein, Südtirol>
2
Institut für Länderkunde
2
Statistik Austria
2
ATOUT France <Paris>
1
Berliner Stadtreinigungsbetriebe
1
Books on Demand GmbH <Norderstedt>
1
Bundesinstitut für Berufsbildung
1
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
1
Bundesweite Gründerinnenagentur
1
Centre for Leisure Research <Edinburgh>
1
Commonwealth Bureau of Agricultural Economics
1
Creative Europe
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Deutscher Schaustellerbund
1
Deutscher Städtetag
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Dänemark / Erhvervs- og Byggestyrelsen
1
Dänemark / Kulturministeriet
1
Dänemark / Regeringen
1
EuropeActive
1
European Centre of Public Enterprises / Deutsche Sektion
1
Europäische Kommission
1
FOM-Hochschule für Oekonomie & Management
1
Festkolloquium zum 70. Geburtstag von Prof. Dr. Bruno Benthien <2000, Greifswald>
1
Gesellschaft für Öffentliche Wirtschaft
1
Groupement d'Intérêt Public RECLUS
1
Großbritannien / Ministry of Housing and Local Government
1
Großbritannien / Ministry of Transport
1
Großbritannien / Scottish Development Department
1
Harvard Graduate School of Business Administration
1
Institut für Freizeitwissenschaft und Kulturarbeit
1
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Handbook on the economics of leisure
24
Tourism management : research, policies, practice
24
Advances in hospitality and leisure
19
International journal of hospitality management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of leisure and tourism marketing : IJLTM
10
Journal of travel and tourism marketing
9
Journal of vacation marketing : an international journal
8
International journal of contemporary hospitality management
7
Tourism economics : the business and finance of tourism and recreation
7
Tourism management perspectives : TMP
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Ökonomie, Qualität und Management von Unterhaltungsmedien
6
Geographie der Freizeit und des Tourismus : Bilanz und Ausblick
5
Journal of business research : JBR
5
Journal of cultural economics
5
The service industries journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Applied economics
4
Discussion paper
4
Discussion paper series / IZA
4
Journal of retailing and consumer services
4
NBER Working Paper
4
NBER working paper series
4
Sage library of tourism, hospitality and leisure
4
Sport tourism : concepts and theories
4
SpringerLink / Bücher
4
Tourism and hospitality research : the surrey quarterly review
4
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
3
An Elgar reference collection
3
Cornell hospitality quarterly : CQ
3
Discussion papers / CEPR
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
3
Journal of hospitality and tourism insights
3
Journal of revenue and pricing management
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Scandinavian journal of hospitality and tourism
3
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Source
All
ECONIS (ZBW)
1,050
EconStor
7
OLC EcoSci
3
RePEc
1
USB Cologne (EcoSocSci)
1
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1
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
Saved in:
2
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
3
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
4
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
5
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
6
Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective
Mir, Imran Anwar
- In:
Zagreb international review of economics & business
20
(
2017
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10011752802
Saved in:
7
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
8
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
9
Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
10
When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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