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loyalty; however, sports team managers may lack effective communication regarding their activities to increase loyalty. Very … spectator loyalty. This research conducted a sample of 900 spectators who attended home games in the professional Thai football … encourages the marketing communication strategies in the sports business but also provides data for managers to increase their …
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This article aims to understand the importance of having a stadium owned by a football club as an added value if it is … football club. The study examines the distinctive characteristics of the stadium considering the logistical, infrastructural …
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One of the potential avenues for former professional football players to pursue their career is to become a head coach …
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One of the potential avenues for former professional football players to pursue their career is to become a head coach …
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