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~subject:"Fußball"
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Fußball
Sponsorship
38
Sponsoring
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Consumer behaviour
25
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Sports
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Sport
20
Sportmarketing
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Sports marketing
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Brand image
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Football
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Kinder
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Cornwell, T. Bettina
3
Alexandris, Kostas
1
Chien, P. Monica
1
Jensen, Jonathan A.
1
Pappu, Ravi
1
Setten, Eric
1
Sun, Wanting
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Tsiotsou, Rodoula H.
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Weeks, Clinton S.
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European Sport management quarterly : ESMQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
Sport consumers : perceiving and enjoying danger in American football
Cornwell, T. Bettina
;
Pappu, Ravi
;
Setten, Eric
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 853-870
Persistent link: https://www.econbiz.de/10014430850
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2
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
3
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
4
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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