Showing 1 - 10 of 15
Persistent link: https://www.econbiz.de/10001742053
The public phase of a capital campaign is typically launched with the announcement of a large seed donation. Andreoni (1998) argues that such a fundraising strategy may be particularly effective when funds are being raised for projects that have fixed production costs. The reason is that the...
Persistent link: https://www.econbiz.de/10003914099
Persistent link: https://www.econbiz.de/10003992856
Consistent with nonprofit fundraising practices, donation visibility has been shown to increase giving. While concern for status is used to explain this response, the authors argue that this explanation relies on the assumption that giving signals only income or generosity. When giving signals...
Persistent link: https://www.econbiz.de/10010204168
Persistent link: https://www.econbiz.de/10010416895
Persistent link: https://www.econbiz.de/10009270745
Persistent link: https://www.econbiz.de/10011793328
Persistent link: https://www.econbiz.de/10011761238
Persistent link: https://www.econbiz.de/10011896626
Persistent link: https://www.econbiz.de/10014478589