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~subject:"Fundraising"
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Do specialized MBA programs cultivate alumni relationships and donations?
Wiggins Johnson, Jennifer
;
Thomas, Veronica
;
Peck, Joann
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10008653905
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2
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
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