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1
The importance of understanding donor preference and relationship cultivation strategies
Waters, Richard D.
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10003930582
Saved in:
2
Building the nonprofit organization-donor relationship online : the increasing importance of E-philanthropy
Waters, Richard D.
- In:
New media and public relations
,
(pp. 299-312)
.
2007
Persistent link: https://www.econbiz.de/10003553949
Saved in:
3
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
4
Public relations in the nonprofit sector : theory and practice
Waters, Richard D.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010472622
Saved in:
5
A fractured glass ceiling in fundraising? : examining the careers of minority healthcare fundraisers using role theory
Tindall, Natalie T. J.
;
Waters, Richard D.
;
Kelly, …
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 3-18)
.
2015
Persistent link: https://www.econbiz.de/10010481125
Saved in:
6
Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences
Waters, Richard D.
;
Kelly, Kathleen S.
;
Walker, Mary Lee
- In:
Journal of communication management : an international …
16
(
2012
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10009581828
Saved in:
7
Public relations in the nonprofit sector : theory and practice
Waters, Richard D.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013179772
Saved in:
8
Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
Waters, Richard D.
;
Auger, Giselle A.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439333
Saved in:
9
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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