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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda; Li, Yexin Jessica; Singh, Surendra N. - In: Journal of marketing 84 (2020) 6, pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
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Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil; Rangan, Priyamvadha; Singh, Surendra N. - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 417-426
Persistent link: https://www.econbiz.de/10011633846