Konhäusner, Peter; Shang, Bing; Dabija, Dan Cristian - In: Journal of risk and financial management : JRFM 14 (2021) 2/49, pp. 1-19
As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …
