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Merger efficiencies provide the primary justification for why mergers of competitors may benefit consumers … merger of Miller and Coors breweries was expected to increase concentration and reduce costs. All else equal, the average … predicted increase in concentration lead to price increases of two percent, but at the mean this was offset by a nearly equal …
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method to study merger effects on firm entry and product variety in the retail craft beer market in California. We simulate … an acquisition of multiple craft breweries by a large brewery and find that the acquisition would induce firm entry and …
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framework. The cost efficiency and increased upstream market power impacts of this merger are quantitively measured and, more … studied. In a vertical relationship, the upstream shock does not fully pass through to the retail price because of post-merger …This paper studies the 2008 MillerCoors joint venture in the U.S. beer industry through a vertically related market …
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The global beer industry has transformed dramatically in recent decades. Two key trends include 1) consolidation … resulting from mergers, acquisitions and joint ventures, and 2) the largest firms expanding into new regions. While beer was … Western Europe. The primary products of the largest firms are pale lagers, with ales and numerous other potential beer …
Persistent link: https://www.econbiz.de/10013081615
We study the effects of merger on firm entry, product variety and prices in the retail craft beer market in California … a counterfactual merger where a large brewery acquires multiple craft breweries. In most markets, we find that new firms … likely to see an increase in product variety, which moderates the loss of consumer surplus from the merger's price effects …
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