SCHWEITZER, FIONA; GABRIEL, IRIS - In: International Journal of Innovation Management (ijim) 16 (2012) 06, pp. 1240010-1
In recent years, the front end of innovation has drawn a great deal of attention as an important driver of new product development (NPD) success. In this study, we analyze the impact of knowledge gathering, project planning, interfunctional collaboration and formalization on the ability to...