Wu, C.H.; Ho, G.T.S.; Lam, Cathy H. Y.; Ip, W.H. - In: Industrial Management & Data Systems 115 (2015) 5, pp. 853-882
Purpose – The purpose of this paper is to propose a franchising decision support system (FDSS) for future development planning by center positioning strategy formulation under a franchising business model. Design/methodology/approach – The system makes use of data collected from the...