Adam, Martin; Roethke, Konstantin; Benlian, Alexander - In: Electronic Markets 32 (2021) 2, pp. 971-986
To augment traditional monetization strategies, digital platform providers increasingly draw on gamblification (i.e., the use of gambling design elements). By means of gambling design elements (e.g., lottery tickets, scratch cards, loot boxes), platform providers do not only entertain users but...
