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Product development capability and marketing strategy for new durable products

Banerjee, Sumitro; Soberman, David A. - 2013

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...

Persistent link: https://www.econbiz.de/10009742053

Product switching cost and strategic flexibility: correction

Jacques, Armel - In: Journal of economics & management strategy : JEMS 11 (2002) 3, pp. 547-549

Persistent link: https://www.econbiz.de/10001689781

Mass customization vs. mass production: variety and price competition

Alptekinoğlu, Aydın; Corbett, Charles J. - In: Manufacturing & service operations management : M & SOM 10 (2008) 2, pp. 204-217

Persistent link: https://www.econbiz.de/10003733716

Product choice strategy for online retailers

Yan, Ruiliang; Bhatnagar, Amit - In: International journal of e-business research : an … 4 (2008) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10003735343

Entry-level products with consumer learning

Johnson, Justin P. (contributor) - In: Contributions to economic analysis & policy 4 (2005) 1

Persistent link: https://www.econbiz.de/10003096797

Incentives in product design

Ecer, Sencer - 2002

Persistent link: https://www.econbiz.de/10003386160

Decentralization and collusion

Baliga, Sandeep; Sjöström, Tomas - 1996

Persistent link: https://www.econbiz.de/10000936350

Team selection with asymmetric agents

Sherstyuk, Katerina - 1997

Persistent link: https://www.econbiz.de/10000966306

Fictious play in coordination games

Sela, Aner - 1997

Persistent link: https://www.econbiz.de/10000978672

Emergence of cooperation

Saijō, Tatsuyoshi; Yamato, Takehiko; Yokotani, Konomu; … - 1997

Persistent link: https://www.econbiz.de/10000966882

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