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Spieltheorie und Marktforschung : eine ernst zu nehmende Allianz ; wie sich Regressionsergebnisse durch Verwendung des Shapley Value-Ansatzes verbessern lassen
Wirth, Norbert; Wolfrath, Anette - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10003330553
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Endogenous Timing with Demand Uncertainty
Shi, Fei (contributor) - 2008
Persistent link: https://www.econbiz.de/10003734849
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Multiple Wettbewerbsreaktionen im Produktmanagement
Wagner, Ralf - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001585934
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Wie Sie die Aktionen Ihrer Konkurrenten vorhersagen
Coyne, Kevin P.; Horn, John - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 5, pp. 34-43
Persistent link: https://www.econbiz.de/10003829664
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Endogenous timing, market research, and demand uncertainty
Shi, Fei - In: Operations research letters 43 (2015) 5, pp. 495-497
Persistent link: https://www.econbiz.de/10011386450
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Competitive retailer strategies for new market research, entry and positioning decisions
Yang, Xiaodong; Cai, Gangshu; Chen, Ying-Ju; Yang, … - In: Journal of retailing 93 (2017) 2, pp. 172-186
Persistent link: https://www.econbiz.de/10011721774
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A proposal of the model of international marketing research as information basis in game theory
Stanetić, Vedran - In: Economic analysis : EA 51 (2018) 1/2, pp. 18-36
Persistent link: https://www.econbiz.de/10012061738
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Strategic information management in a distribution channel
Guan, Xu; Mantrala, Murali K.; Bian, Yiwen - In: Journal of retailing 95 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
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Pricing strategies and firm performances under alliance brand
Yan, Ruiliang - In: Journal of Product & Brand Management 18 (2009) 3, pp. 226-232
Purpose – The purpose of this paper is to provide a framework to help competitive firms find optimal pricing and brand management strategies in order to maximize their respective profits. Design/methodology/approach – A game‐theoretic model is developed to determine optimal pricing and...
Persistent link: https://www.econbiz.de/10014896088