Königbauer, Ingrid - In: CESifo economic studies : CESifo, a joint initiative of … 52 (2006) 3, pp. 565-586
The effect of price regulation on generic market entry and welfare in the presence of (persuasive) advertising is … make positive profits for both firms. The presence of price regulation, however, reduces the anticipated generic profits …. If price regulation is too strict, then the generic firm will refrain from market entry. Hence, the model confirms the …