Vargas-Hernández, José G.; Cambroni-de-Anda, Armando … - 2012
In this paper the two major breweries in Mexico, Grupo Modelo and Cuauhtémoc Moctezuma Brewering Company (Cervecería … more than 99% of beer market in this country. All this analysis is made from the perspective of game theory. The main … objective is to analyze the effects of competition and advertising from one to another brewer from a standpoint of game theory …