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Co-creation with production externalities
Syam, Niladri B.; Pazgal, Amit I. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 805-820
Persistent link: https://www.econbiz.de/10010199745
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Customer Involvement in the Game Development Process
Prystupa-Rządca, Kaja - 2016
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers' needs. On the other hand,...
Persistent link: https://www.econbiz.de/10012991980
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
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Competing with co-created products
Cohen-Vernik, Dinah; Pazgal, Amit I.; Syam, Niladri B. - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
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A user-influenced pricing mechanism for internet access
Biczók, Gergely; Tuan Anh Trinh - In: Network economics for Next Generation Networks : 6th …, (pp. 48-60). 2009
Persistent link: https://www.econbiz.de/10003870439
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Product and service innovation with customer recognition
Li, Jiaoyang - In: Decision sciences 55 (2024) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10014473255
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On competition for market share in a dynamic ISP market with customer loyalty : a game-theoretic analysis
Gyarmati, László; Tuan Anh Trinh - In: Network economics for Next Generation Networks : 6th …, (pp. 11-23). 2009
Persistent link: https://www.econbiz.de/10003870417
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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Information acquisition through customer voting systems
Marinesi, Simone; Girotra, Karan - 2012
Persistent link: https://www.econbiz.de/10009684921