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A comparison of traditional, Nash and Stackelberg strategies for new product design
Steiner, Winfried J. - 2002
Persistent link: https://www.econbiz.de/10001705269
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Spieltheorie und Marktforschung : eine ernst zu nehmende Allianz ; wie sich Regressionsergebnisse durch Verwendung des Shapley Value-Ansatzes verbessern lassen
Wirth, Norbert; Wolfrath, Anette - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10003330553
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Endogenous Timing with Demand Uncertainty
Shi, Fei (contributor) - 2008
Persistent link: https://www.econbiz.de/10003734849
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Multiple Wettbewerbsreaktionen im Produktmanagement
Wagner, Ralf - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001585934
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Spieltheoretische Ansätze in der Conjointanalyse
Steiner, Winfried J.; Baumgartner, Bernhard - In: Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele, (pp. 183-196). 2009
Persistent link: https://www.econbiz.de/10003871249
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A Stackelberg-Nash model for new product design
Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 32 (2010) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10003935914
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Advances in pricing strategies and tactics
Kopalle, Praveen K.; Hansen, Robert G. - In: The Oxford handbook of managerial economics, (pp. 203-235). 2013
Persistent link: https://www.econbiz.de/10010244077
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Tourism marketing : a game theory tool for application in arts festivals
Van Zyl, Cinà - In: Tourism economics : the business and finance of tourism … 18 (2012) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10009518267
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Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis
Choi, S Chan - 2016
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...
Persistent link: https://www.econbiz.de/10012989964