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Dynamic Pricing : When to Entice Brand Switching and When to Reward Consumer Loyalty

Chen, Yongmin; Pearcy, Jason - 2014

This article develops a theory of dynamic pricing in which firms may offer separate prices to different consumers based on their past purchases. Brand preferences over two periods are described by a copula admitting various degrees of positive dependence. When commitment to future prices is...

Persistent link: https://www.econbiz.de/10014037245