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Two-period information-sharing and quality decision in a supply chain under static and dynamic wholesale pricing strategies
Zhao, You; Hou, Rui; Lin, Xiaogang; Lin, Qiang - In: International transactions in operational research : a … 29 (2022) 4, pp. 2494-2522
Persistent link: https://www.econbiz.de/10012815211
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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Which business model for e-book pricing?
Dantas, Danilo C.; Taboubi, Sihem; Zaccour, Georges - In: Economics letters 125 (2014) 1, pp. 126-129
Persistent link: https://www.econbiz.de/10010504738
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Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar; Taboubi, Sihem - In: European journal of operational research : EJOR 240 (2015) 2, pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
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Managing advertising investments in marketing channels
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
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The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022
Persistent link: https://www.econbiz.de/10013281242
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos; Vardar, Baris; Zaccour, Georges - In: European journal of operational research : EJOR 267 (2018) 2, pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
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Behavior-based pricing in marketing channels
Li, Krista J. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 310-326
Persistent link: https://www.econbiz.de/10011864778
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Pricing strategies of complementary products in distribution channels : a dynamic approach
Ngendakuriyo, Fabien; Taboubi, Sihem - In: Dynamic games and applications : DGA 7 (2017) 1, pp. 48-66
Persistent link: https://www.econbiz.de/10011804919
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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Meyer, Robert; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing Letters 21 (2010) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10008526560