Lu, Jye-Chyi; Tsao, Yu-Chung; Charoensiriwath, Chayakrit; … - In: International Journal of Production Economics 137 (2012) 2, pp. 211-225
This research investigates how the experience learned in repeated transactions by consumers and manufacturers would affect supply-chain partners' strategic decisions such as price, order quantity and service level. Consumer demand depends on two factors: (1) retailer price and (2) service level...