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Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon...
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In this thesis, we analyze the impact of the decentralization of price and leadtime decisions made by the marketing and production departments, respectively, in a make-to-order firm. We first study a monopoly environment, and find that in the decentralized setting, the total demand generated is...
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need it. Moreover, due to the presence of multiple WSPs in a region, it is anticipated that dynamic service pricing would … to dynamic service pricing. For spectrum owner--WSPs interaction, we investigate various auction mechanisms for finding … auction mechanism that dynamically allocates spectrum to the WSPs based on their bids. As far as dynamic service pricing is …
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