This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

Classical microeconomics is intended to explain how a price system is able to coordinate the economic agents. But even if it can be extended to incomplete information and externalities, it remains grounded on very heroic assumptions. Agents are endowed with a very strong rationality, equilibrium...

Der Mikroökonomie-Professor legt ein Hochschullehrbuch vor, das Studienanfängern betriebswirtschaftlicher Bachelorstudiengänge einen gut verständlichen Einstieg ermöglicht. Hier wird nicht, entsprechend der Curricula streng abstrahiert, hier geht es um die mikroökonomischen Methoden und...