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On the value of purchase histories : type-dependent demand uncertainty and consumer entry
Litterscheid, Sina - In: Essays on contracts, mechanisms and information revelation, (pp. 5-23). 2014
Persistent link: https://www.econbiz.de/10010500913
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
Games -- Crowdsourcing and Schelling’s Theory of Self-Command -- Content Popularity and Spence’s Theory of Costly Signaling … driving force in contemporary marketing.The science of game theory provides the toolset for the marketer and the marketing … Cold-War geopolitical maneuvering, game theory illuminates the conflicting and overlapping interests of marketers and …
Persistent link: https://www.econbiz.de/10013522812
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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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From the land of Gama : event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
Rehman, Junaid; Kashif, Muhammad; Arumugam, Thangaraja - In: International journal of event and festival management 14 (2023) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10014320152
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Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu; Ahn, Jiseon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
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Sharing guilt : how better access to information may backfire
Inderst, Roman; Khalmetski, Kiryl; Ockenfels, Axel - In: Management science : journal of the Institute for … 65 (2019) 7, pp. 3322-3336
Persistent link: https://www.econbiz.de/10012039995
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Sharing guilt : how better access to information may backfire
Inderst, Roman; Khalmetski, Kiryl; Ockenfels, Axel - 2019
Persistent link: https://www.econbiz.de/10012155485
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Differential games in marketing
Jørgensen, Steffen; Zaccour, Georges - 2004
Persistent link: https://www.econbiz.de/10001803827
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249