Purpose – The purpose of this short paper is to provide an alternative method to explain the reason why the outcome of the ultimatum game based on the well-known self-interest model is not feasible in real life. Design/methodology/approach – Contrary to traditional models which treat...

Purpose – The purpose of this short paper is to provide an alternative method to explain the reason why the outcome of the ultimatum game based on the well‐known self‐interest model is not feasible in real life. Design/methodology/approach – Contrary to traditional models which treat...