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Strategic choice of channel structure in an oligopoly

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Strategic Choice of Channel Structure in an Oligopoly

Liu, Lin; Wang, Xinghe Henry; Yang, Bill Z. - 2013

The traditional wisdom holds that the benefits of a decentralized channel structure arise from downstream competitive relationships. In contrast, Arya and Mittendorf (2007) show that the value of decentralization can also come from the upstream relationship when the downstream firms convey...

Persistent link: https://www.econbiz.de/10014166708