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Optimal contract design for dual-channel supply chains under information asymmetry

Yang, Honglin; Cao, Erbao; Lu, Kevin Jiang; Zhang, Guoqing - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1087-1097

Purpose The aim of this paper is to investigate the effect of information asymmetry on revenue sharing contracts and performance in a dual-channel supply chain. First, the authors model the optimum revenue sharing contract in a dual-channel supply chain under both the full information case and...

Persistent link: https://www.econbiz.de/10014843617