This paper reviews articles on cooperative advertising, a topic which has gained substantial interest in the recent years. Thereby, we first briefly distinguish five different definitions of cooperative advertising which can be found in operations research literature. After that, we concentrate...

Manufacturers can increase the advertising expenditures of their retailers by bearing a fraction of the occurring costs within the framework of a vertical cooperative advertising program. We expand the existing research which deals with advertising and pricing decisions in a...

In a recent paper, Hsieh and Liu (2010) consider quality investment and inspection strategies of one supplier and one manufacturer. They propose solutions of four non-cooperative game models with different degrees of information available about the players’ inspection sampling rates and...