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How to compete with a supply chain partner : retailer's store brand vs. manufacturer's encroachment
Zhang, Zhe; Song, Huaming; Gu, Xiaoyu; Shi, Victor; … - In: Omega : the international journal of management science 103 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012581747
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Quality differentiation in a dual-channel supply chain
Zhang, Zhe; Song, Huaming; Shi, Victor; Yang, Shilei - In: European journal of operational research : EJOR 290 (2021) 3, pp. 1000-1013
Persistent link: https://www.econbiz.de/10012495244
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Competition and coordination in two-tier public service systems under government fiscal policy
Hua, Zhongsheng; Chen, Wuhua; Zhang, Zhe George - In: Production and operations management : an international … 25 (2016) 8, pp. 1430-1448
Persistent link: https://www.econbiz.de/10011576946
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Analysis of price competition in two-tier service systems
Chen, Wuhua; Zhang, Zhe George; Hua, Zhongsheng - In: Journal of the Operational Research Society 70 (2019) 11, pp. 1938-1950
Persistent link: https://www.econbiz.de/10012214860
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Vertical cooperative advertising : a manufacturer's perspective
He, Lihong; Kim, Ilhyung; Zhang, Zhe George - In: International journal of operations and quantitative … 26 (2020) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10012490241
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Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang; Zhang, Zhe; Zhang, Chun; Hu, Zuohao - In: International marketing review 40 (2023) 1, pp. 49-79
Persistent link: https://www.econbiz.de/10014227450