Roth, Steffen; Schneckenberg, Dirk; Tsai, Chia-Wen - In: Creativity and Innovation Management 24 (2015) 2, pp. 300-306
Gamification has recently been receiving increased attention in corporate innovation and business research alike. In this article, we first outline the main streams of research on gamification in the creativity and innovation literature. We then introduce the selection of contributions to this...
