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~subject:"Gamification"
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Gamification
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Online-Handel
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Online-Marketing
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TAM
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Persönlichkeitspsychologie
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Leclercq, Thomas
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Poncin, Ingrid
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Hammedi, Wafa
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Alkire, Linda
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Ben Mimoun, Mohammed Slim
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Garnier, Marion
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Smart technologies and shopping experience : are gamification interfaces effective? : the case of the Smartstore
Poncin, Ingrid
;
Garnier, Marion
;
Ben Mimoun, Mohammed Slim
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 320-331
Persistent link: https://www.econbiz.de/10011899419
Saved in:
2
Uncovering the dark side of gamification at work : impacts on engagement and well-being
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 256-269
Persistent link: https://www.econbiz.de/10012420401
Saved in:
3
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
4
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
5
Opening the black box of gameful experience : implications for gamification process design
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132164
Saved in:
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