Malek, Kristin; Kim, Jungsun (Sunny) - In: International Journal of Event and Festival Management 7 (2016) 1, pp. 66-80
Purpose – The purpose of this paper is to advance a theoretical model by estimating the effects of convention attendance on gaming volume (both monthly coin-in and table game drop). Design/methodology/approach – Performance monthly data from two casinos in South Korea are used to test the...