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Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima
;
Binninger, Anne-Sophie
;
Robert, Isabelle
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
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