High and low Need for Closure youngsters were compared on values and self-images related to social self-esteem. In addition, gender differences were researched. Results show that NFCL and gender significantly influence social self-esteem values like eagerness for approval and tranquility,...

The present study focuses on social self-esteem of youngsters (i.e. esteem derived from approval of others), a widespread, important pursuit of youngsters in modern society. More specifically, we explored the relationship between social self-esteem on the one hand, and an individual difference...

The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/a-stereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference...