Intro -- Contents -- Illustrations -- Acknowledgments -- Introduction -- Part 1. Women -- 1. Domesticating the Market, Marketing the Domestic -- 2. Feeding, Drinking, and Eating: Market Women Restructuring Gender -- 3. Constructing Moral Reputation: The Case of Mama Njau -- 4. From Captured...

This article is makes use of fieldwork to discuss and analyse a Norwegian product development project aimed at developing workwear for women in male dominated manual occupations. Making use of ethnographic methods and analysis can be valuable in showing how users’ experiences and practices can...