The custom of bride price involves the payment of goods or cash from the groom's family to the bride's family at the time of marriage. We present a theory that views bride price as a payment in hedonic markets for marital fidelity. Data from a household survey in Uganda are used to test the...

Virtue is modeled as an asset that women can use in the marriage market: since men value virginity in prospective mates, preserving her virtue increases a woman's chances of marrying a high-status husband, and therefore allows for upward social mobility. Consistent with some historical and...