Die Bundesverfassung sieht als Grundsätze der Haushaltsführung des Bundes die Wirkungsorientierung sowie Gender Budgeting vor. Damit sind Bund, Länder und Gemeinden verpflichtet, bei der Haushaltsführung die tatsächliche Gleichstellung von Frauen und Männern anzustreben. Das vorliegende...

Studies have found either females being more ethical than males or no significant differences. Ethical evaluations and judgments lead to intentions, and behavior. Furthermore, marketing activities create positive, e.g., ethical, or negative, e.g., unethical, perceptions of firms' market...

The principal objective of this study was to develop an exploratory investigation of the dimensions of brand personality in Mexico. Furthermore, the brand personality dimensions were compared to study the differences between males and females. An estimated 400 undergraduate students...

This study examines the gender differences in user-generated travel photographs posted on social networking services. Using 515 travel photographs—285 generated by females and 230 generated by males—from China's Sina Weibo website, the study analyzes the gender differences in the photographs...

Contrary to predictions based on cognitive accessibility, heightened gender identity salience resulted in lower perceived vulnerability and reduced donation behavior to identity-specific risks (e.g., breast cancer). No such effect was manifest with identity-neutral risks. Establishing the...

Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...

Die Bundesverfassung sieht als Grundsätze der Haushaltsführung des Bundes die Wirkungsorientierung sowie Gender Budgeting vor. Damit sind Bund, Länder und Gemeinden verpflichtet, bei der Haushaltsführung die tatsächliche Gleichstellung von Frauen und Männern anzustreben. Das vorliegende...

Fast developments in the food retailing industry have led to growth of shopping malls, particularly in the large cities of Saudi Arabia. The purpose of this study is to compare men and women for differences in mall shopping. Using empirical research, this paper examines differences between the...

Research has not yet adequately explored the potential interplay between the physician's gender and the patient's perception of the service quality. Although various studies have covered the measurement of service quality in the hospital industry, the gender perspective has not been touched on...