Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, … - In: Journal of Consumer Marketing 17 (2000) 6, pp. 500-522
Examines the underlying determinants of in‐store information search for a Christmas clothing gift, specifically focusing on gender differences. Two non‐personal (general and specific) and one personal (sales clerk assistance) in‐store information search domains were obtained from the...