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Resisting temptation : gender differences in customer loyalty in the presence of a more attractive alternative
Melnyk, Valentyna - In: Australasian marketing journal 22 (2014) 4, pp. 335-341
Persistent link: https://www.econbiz.de/10010472721
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Creating effective loyalty programs knowing what (wo-)men want
Melnyk, Valentyna - 2005
Persistent link: https://www.econbiz.de/10003312579
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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835