Wang, Tz-Li; Tran, Phuong Thi Kim; Tran, Vinh Trung - In: Tourism Review 72 (2017) 4, pp. 392-410
Purpose This paper aims to examine the effects of gender and visit frequency as moderating variables on the relationships among destination perceived quality, tourist satisfaction and word-of-mouth (WOM). Design/methodology/approach This study incorporated several previous research models to...