Signs of the gender gap are ubiquitous in society. Psychological theory suggests that when gender stereotypes are associated with competition, men exert greater effort against women (dominance effect) and women exert less effort against men (submissive effect), which implies that women are at a...

The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty. Policymakers account for the provision of quality service in terms of subscription...

This article analyzes an unexplored register of Spanish banks’ marketing material to document the access of women to the retail banking sector. In 1949 the Franco dictatorship deployed a Censorship Bureau to supervise all retail bank marketing. Initially this office was part of the Finance...

This paper examines whether an online social media presence affects box office revenues in both domestic and foreign markets using a star's Twitter account as a measure of star power. The results suggest that there is a negative social media effect on box office performance in foreign markets,...

The purpose of this study was to substantiate the consumption-styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 262 respondents who are young, urban and educated mostly students, which belong to the...

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to...

We report the results of laboratory experiments on rent-seeking contests with endogenous participation. Theory predicts that (a) contest entry and rent-seeking expenditures increase with the size of the prize; and (b) earnings are equalized between the contest and the outside option. While the...

The quantification of how aspects of a job are valued by employees sheds light on the potential for labor market reform in Japan. Using a nationwide sample of 1,046 working-age adults, we conduct a choice experiment that examines individuals' willingness to trade wages against job...

This study provides an ex-ante analysis of the welfare effect from the improvement of border road infrastructure in Nigeria. It starts by describing the income distribution in the Nigerian states contained in the sample. It then analyses the relationship between income, household food...

We exploit the implementation of India's National Rural Employment Guarantee Scheme to identify exogenous shifts in mothers' labor force participation and its impact on their children's educational outcomes. Using child level panel data, we find that a mother's participation in the labor force...