Opoku, Daniel; Pobee, Frederick - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 4, pp. 86-104
The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the...